Tips for choosing domain name from experts

Use keywords

"Keywords play an important role in a domain. By using keywords in your domain name, you tell the search engines what your website is about. Together with quality content and good user experience, keywords in your domain can help you rank higher in Google. It is very hard to find a good domain with your target keywords that's not already taken. You will need to be creative and combine your keywords with other words to make your domain stand out." - wpbeginner


Try a domain selection tool

"If you are having a hard time brainstorming for an idea, no worries, the internet has your back. Try using a domain selection tool to help you find the perfect domain. Tools like DomainsBot or NameMesh can help you find that perfect domain. But remember to adhere to the advice above when using these tools." - Ryan Shelley - Search Engine Land


Avoid doubled letters

"It's a good idea to avoid domains with doubled letters, because it increases your chances of losing traffic to typos. For example, a domain like WordPresssetup.com will be more prone to typos, and result in lost traffic." - wpbeginner


Sometimes Don't Go for the .com

"Sorry. I know I'm making things confusing, but please bear with me. There are some exceptions to the .com rule: Chiefly, if your website is meant to cater to a local audience, consider going for a local TLD. For example, building a blog for the German market? How about getting a .de address? Doing this will give your users that little bit of additional awareness and boost your trustworthiness by making it clear you're in their country (via the local TLD). But even with that, you shouldn't limit yourself to just that local domain name. You may still want to expand your brand in the future, and, if that happens, you don't want to find out that someone has already taken your .com. So, at the end of the day, even if you want to cater to a local market, you can still benefit in the long run by getting the .com version as well. And, in the meantime, you can link the .com to your local domain, so, no matter which address someone visits, they still end up at the same website." - Karol K - Winning WP


But all the good names are taken!

"Be creative. It's very possible (and in many cases probable) that you'll come up with the perfect domain only to find it's already taken when you try to register it. Don't be afraid to go back to the drawing board. Try looking up similar words in the thesaurus. Ask others for ideas. Mix words up or around. Use a tagline, a nickname or a phrase you say all the time." - Amy Lynn Andrews


Go with .com

"Most of the time internet users assume .com when browsing. Having a .net, .info, .tv or any other extension puts another potential roadblock in the process of finding you. Having said that, there are plenty of successful sites that use a .net extension (or something else), but a .com is ideal." - Amy Lynn Andrews


Check Availability on Social Media Sites and Trademarks

"Before you move forward with a specific domain name, check to see if the name is available on social media sites, as well as if there are any trademarks already registered to the name. To build your brand, it's ideal to have the same name across your domain and social networks. This builds familiarity and makes it easy for your visitors, fans, and customers to find you around the web. And to avoid legal issues, you should stay away from names that already have trademarks. So, how can you quickly check social networks and trademarks for your potential domain name? It's quite easy with a tool like Knowem. Search your potential domain name there, and it'll show you if it's available throughout over 25 popular social networks, and also if there are any trademarks already registered to the name. If it's taken, consider tweaking it so that you can create original social media profiles." - ROBERT MENING - WebsiteSetup


Go after .com

"When it comes to extensions, being unique isn't always better. While new extensions like ".me" or ".pro" may feel hip and eye-catching, ".com" is still the easiest to remember and most often used. In fact, _ of all websites use a ".com" extension. If you can't get the ".com", go with other well-known extensions like ".co" or ".net" or ".org". Then plan on acquiring the .com in the future. Of course, you'll need to check who owns the .com first. If a big brand already owns your preferred .com, you won't be able to afford to buy it from them down the road. Unless you make mega bucks. But what about those country-specific extensions, such as ".nl" for the Netherlands, or ".de" for Germany? These are perfectly fine if you're not planning to do business outside the country you select. For instance, the .ca extension is great for a Canadian company operating solely in Canada." - Denis Pinsky - Forbes


Avoid numbers and hyphens

"Numbers and hyphens are often misunderstood - people who hear your website address don't know if you're using a numeral (5) or it's spelled out (five) or they misplace or forget the dash. If you need these in your domain, register the different variations to be safe" - Andrea Rowland - GoDaddy


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