Tips for choosing domain name from experts

Avoid hyphens

"Never create a domain name with hyphens. Hyphens can be a sign of spam domains, which you do not want to be associated with. You don't want to give the wrong impression to potential visitors. Hyphenated domains are also prone to typos. If you choose a domain name with hyphens because the domain you want is already taken, your users will end up at your competitor's site if they forget to type in the hyphens." - wpbeginner


Go for a .COM

"If you are serious about building a long-term brand online, there is nothing better than a .com. Using a 301-redirect to drive traffic to a .net or .org is totally fine, but owning the .com or the equivalent TLD for your target market country is critical. There are a number of reasons why this matters, but the most crucial one is for your users. While there are thousands of TLDs to choose from, .com still carries the most trust with it. Many internet users are still unaware that the other TLDs exist and may hesitate to click when they see one. Make it easy for your users and choose a .com. You'll thank me in the long run. (Note for transparency: I am currently working on getting ownership of the .com for my site's domain. When I rebranded a few years ago, I was unable to claim it and now have to bid to own it.)" - Ryan Shelley - Search Engine Land


Leave room to expand

"It's smart to choose a domain name that's related to your niche because it gives users some idea of what your site is about. But you don't want to limit your options too much. For example, a florist might choose a domain name like orchidblog.com, but then want to start blogging about other flowers besides orchids. In that case, the domain might prevent you from attracting readers interested in other flowers." - wpbeginner


Don't fall for trends

"Just because something is trending now, it doesn't mean it always will. Copying what someone else is doing can lead you down the wrong path. Stay away from odd spellings and lots of hyphens or numbers. Keep it simple, focused and easy to remember." - Ryan Shelley - Search Engine Land


Keep it unique and brandable

"Your blog domain name must be unique, so you'll stand out in your readers' minds. It's smart to research other blogs in your niche and find out what domain names they're using. You don't want to accidentally use a trademarked name, or get accused of copying another blogger. You can also choose to pick a domain name that's more brandable. Brandable domain names are unique, catchy, and memorable. For example, "Amazon.com" is a much more brandable name than "BuyBooksOnline.com."" - wpbeginner


Brainstorm

"Pick at least five words or phrases that describe the key topic of your website. Write them down, then mix and match the words to create possible domain names. Choose one that sounds good and will be memorable. There's a rule in advertising that says when launching a new product, you need to start by making a list of ten names. The first three are easy. Maybe you can do five or six without breaking a sweat, but by the time you get to last one, you'll be stuck for more ideas. Using the outline described above, choose the best one from your list and you are on your way. Don't be afraid to ask some friends what they like. That's the best way to help choose your domain name!" - Ogi Djuraskovic - FirstSiteGuide team


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